14-Day Podcasting Challenge Course

At PodUp, I transformed their podcast software expertise into an engaging 14-day course for new podcasters. The project demanded end-to-end copywriting services, from conversion-focused landing pages and marketing materials to strategic course content that helped creators launch their first episode using PodUp's platform.

See the landing page
See the ad copy
See the email sequence
See the lead magnets

A man smiling and making a peace sign with his fingers in front of a microphone during a video recording. The background shows a shelf with books and a blurred sign. The overlay text promotes a 14-day podcasting challenge to learn how to create podcasts from scratch.

Conversion

A podcast recording setup with a microphone on a stand, headphones, a desk, and a smartphone in a room with shelves and potted plants.

Midroll Ads

Podcast advertising demands a unique approach—you have mere moments to capture attention and drive action. I've written numerous successful midroll advertisements that transform listening audiences into paying customers. Here are a few of my favorites:

See the ad copy

Blogging

Great blog content transforms readers into customers, but maintaining a consistent brand voice is crucial. As a ghostwriter for diverse businesses and thought leaders, I've mastered the art of crafting high-performing posts that capture your voice while driving results. Here are some of my most successful pieces:

Why Traditional Lead Generation is Costing you More Than you Think
How Anonymous Visitor Metrics Predict Enrollment Trends
Discover the Charm of a Farmhouse Barndominium
The Transformative Power of Those Entrusted with Down Syndrome
Building Credibility in the Classroom
The Dark Side of NFL Marriages

Website homepage for Ensign Street featuring articles and case studies on marketing, recruitment, and lead generation, with options to schedule meetings.
A man and woman sitting at a table with microphones, wearing headphones, smiling and enjoying a conversation in a recording studio or podcast setting.

Podcast descriptions

Writing effective podcast descriptions means treating each show like a product that needs to sell itself. Through my work with diverse podcasts, I've mastered the art of crafting descriptions that capture attention in crowded directories and convert browsers into subscribers. Here are some of my most successful examples:

See the podcast descriptions